How Web Design affects Content Marketing

A company’s website is the first identity of the business and it plays a major role in the conversion rate. The colors, font, design, layouts, etc. are factors that influence people to stay on the website and check the website out.

Content marketing is a form of marketing which is not only related to text but various other things are included in infographics, videos, GIFs, white papers, etc. A website is incomplete without content because that is what fills the website with information and makes it meaningful.

Let us explain you this with an example if you have guests coming over to your house and you have prepared food for them, would you mix all your food and keep in a bowl or would you use separate vessels for separate dishes and keep on the table?

Well consider this table as your website, the bowl with all your dishes mixed up would not look appetizing and your guests would probably not consume it, whereas different vessels with different dishes kept on the table would look appetizing. The dishes here is the content.

Do you get it now?

Today we will learn how to web design affects content marketing.

The effects of Web design on content marketing


  1. Accessibility

Accessibility is one of the most important factors for designing a website that has heavy content. People visit your website because they want information that can be easily obtained.

They do not want to browse and search for the content they need.

Hence, one must keep in mind to keep easy navigations so that people can get what they need without wasting their time roaming around the other pages.

If they do not find the information easily, they might end up bouncing back and visiting another website. Making an easy set up with drop-down options is the best for users to get what they need fast.

  1. Impression

As it is said, the first impression is the last impression.

People will judge the quality of your website as soon as they visit your website. Even though the content is high quality and easily available, the design of your website can only turn people off.

One must make sure the design of the website is appealing to people’s eye and this can have a great impact.

Creating the best content would be a waste if the design in unappealing and unattractive. An attractive website can help gain the visitors trust, credibility, and professionalism.

  1. Readability

Readability should also be considered while making a website. Sometimes even the best of content is not visible because and visually appealing because of readability.

In this, the font, font size, and font color should be considered.

Using many fonts on one page can hurt the eyes of people and shows unprofessionalism. Choosing one fond for headlines and one for busy is ideal. It should be easy for people to read and grasp.

The color of the font used as well as the background on which the text is placed is important. Even the best of content can go unread if the font is not clear and if it takes the real struggle to read. All of these are very small but can have a huge negative impact on content marketing strategy.

  1. Understanding

With designs and layouts, people also favor images, videos, and other multimedia elements. Sometimes the text is not enough for people to understand and adding images and videos can help them understand the content even more. Many like graphics and are mostly visual learners.

For e.g. if you are a cooking brand and if you add pictures of the ingredients or video of it making in the process.

They will be able to understand it better and additionally it will have more impact and people will learn faster. Hence, the design of the website should be in a way where the images and videos are also optimized and of a proper size. The layout should be in a way that people can easily scroll through the graphics and it should work well.

No matter which industry you belong to, appealing images and videos always help an individual to understand your product or service better.


There are many designing elements that should be kept in mind and that can affect content marketing. One thing that should be considered is the audience that will visit your website. Put yourself in the shoes of your visitors and see if you can easily access information, if the visuals and layout are appealing or if the colors or fonts are attractive. If the website design keeps them intact, the content marketing strategy will be a success because the visitor will absorb all your content.

The above-mentioned points might seem to be minor, but they play a major role in how the visitor perceives your website. hence one must pay attention to the website design because that is going to affect your content marketing strategy.



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