Viral Marketing with Abhinav Kumar, the Trivago Guy
We are sure you all must have watched the Trivago commercial on television. There were many memes taking rounds about the guy featuring on Trivago commercial.
How do you think this commercial has done tremendous marketing for Trivago and how is this related to Viral marketing?
Before we get to know about the Trivago guy, let us know what viral marketing is.
Viral marketing is when the content you create is meant to go viral and it helps in the marketing of your brand.
The content or message is passed on other sites and it helps in growth of the content reach and engagement. There are three types or stages of viral marketing, the messenger, the content and the environment.
Here, let us share the Basic Six Principles of Viral Marketing[INFOGRAPHIC] –
Infographic Credit – https://goo.gl/2tpN5g
How does Viral Marketing work?
Viral marketing is basically creating marketing buzz.
The elements that have contributed to this are social media platforms like Facebook, Twitter, Instagram, etc. when people find something interesting they make it viral on social media platforms and that is where the marketing buzz happens.
People nowadays spend more time on social media and that increases their consumption of content and then shares on their preferred social channels.
In order to get viral, one must target the right audience and the right marketing channel. The advantages of it are cost-effectiveness, fast growth, more reach and swift lead generation.
Since you now know what viral marketing is, let us know about the Trivago guy and how it leads to Viral Marketing.
Who is he?
The name of the Trivago ad guy is Abhinav Kumar. Whenever you hear the words, “Kya apne kabhi online hotel search kiya?” will immediately bring his face in front of you.
This is what Abhinav has achieved and accepted. He has been the reason and inspiration behind all the memes that were taking rounds on social media and other platforms.
We will not forget about him going so far to share images and memes made about himself on his own records!
He is not any random person that has been grabbed from the roads.
The Indian Trivago person is not only a real representative of the organization but also an extraordinary worker.
He is the Development Head for Trivago India
How did this guy go viral?
Like most of the things that are uploaded on social media platforms, it has made a reputation of making images and memes or pretty much everything without exception!
What’s more, when the Trivago person appeared on our TV screens, everybody paid attention!
Not because it was something breathtakingly unique or professional about the commercial, however, it was Abhinav’s odd character and ‘not all that Television friendly’ occurrence. The way he engaged in the commercial improved things even more!
While a few people are seriously irritated at seeing the Trivago advertisement, he unquestionably has supporters and followers who have the motivation to love him.
The motivation is because of Abhinav’s wearing nature and his capacity to not panic over images about himself, but rather likewise sharing the images over social media on his personal social media accounts.
Be that as it may, for what reason did Trivago pick one of their workers with no involvement in acting to include in their commercials in India?
Give us a chance to make you realize why.
Trivago is situated and based in Germany and works in more than 56 nations.
They discovered this example a few years back when they revealed a video ad highlighting the now acclaimed Tim Williams.
Wearing a somewhat sad and boring shirt with a couple of catches fixed, Tim Williams conveyed the correct impression of Abhinav Kumar’s Indian Trivago promotion, in English.
The Tim Williams advertisement became so famous and got so much attention that Trivago decided to use the same format in all their ads.
There is some Asian, Middle Eastern and English version of Abhinav too!
Economic Times conducted an interview with Abhinav Kumar where he shares his encounters while searching for the ideal Indian substitution for Tim Williams,
“We experienced considerable difficulties in selecting a reasonable model, so I was asked by our marketing head to do it. At first, I was unsure, yet at last, I am glad it got individuals curious about Trivago. We generally believe that Trivago should simply resemble one of us. An average person is the best person to explain how the product or the hotel is.”
This is how Trivago used this strategy of featuring employees and creating a buzz about the advertisement.
There is a typical misinterpretation that viral advertising relies upon the capacity to dependably make something which will get famous and viral.
Truly, a fruitful Viral Marketing effort lays more on seeing how to interface with particular individuals by giving them important content.
Viral advertising is a client-centred approach, so the initial step is to recognize the objective statistic for an item and what they esteem the most in items, expecting advertisers to inquire about and break down statistic information.
Do you now relate to this Trivago guy and the concept of Viral Marketing?