Tips to increase the Domain Authority of a Website
Search engine optimization is a long-term process. It includes various tactics and techniques in order to get a website ranking on the top of search results page. The main goal of any website is to get higher PageRank and Domain Authority.
A domain authority, mostly known as DA is like a score that was developed by Moz tool. This tools basically envision how well a particular website will rank on the SERPs that is search engine results pages. It takes various factors into consideration in order to calculate your websites domain authority.
Well, it is said that the idea of domain authority came out from PageRank.
Some facts about domain authority:
- The score of the domain authority is between 0 to 100. This score what ranks the website on the search engines.
- The PageRank and Domain authority are two different things that affect the rankings.
- Google and Moz are two different things and they have different ranking factors, therefore, your websites domain authority is what Moz decides for you.
- As mentioned in the above point, your domain authority can be high and you might also not rank high on Google.
- There are 40 factors taken into consideration for getting a higher domain authority. To know about Google’s ranking factors, click here.
The domain authority is calculated on the basis of:
- Aptness, number and the quality of all the incoming links to your website
- The content of your website also matters and the quality is judged
- Social signals also play a major part
- And lastly in generate your SEO score and execution
If you want to find out the DA of your website, click here and type your domain. You will get the result after analyzing.
Since you now have an idea of what domain authority is and how it is measured, let us look at the techniques to increase the domain authority of a website.
- Give importance to off-page SEO
Off-page SEO tactics involve building links by social bookmarking, image submissions, etc. It is a process that is done on the website. The domain authority of a website also takes the number of links into consideration. Therefore, make sure you work well and hard on your off-page SEO. While building links make sure that you are linking to high authority websites that are related to your brand or topic and that has a unique domain name. Do not build links to low-quality websites. Know more about off-page SEO here.
- Give equal importance to on-page SEO
On-page SEO are tactics that are done on the website. A title, description, Meta tags, etc. is all that comes under on-page SEO. It is important that you completely optimize your website by improving the content of your website. Make sure you use proper keywords and use the keywords in your page title and description. The structure of your URL and the format of your content also matters. When you add keywords, make sure that you do not overdo it. Optimize your images and videos and add keywords to your headings.
If you want your website to come on Google’s featured snippet, make sure that you have structured your content properly.
Content plays a very important part in on-page SEO. Ensure that your website has quality content that is up to date.
- The responsiveness of your website
There is more use of mobile phone than desktops to see websites. When your website is responsive, it can be viewed on any device. Having a responsive website has become a necessity now. Additionally, you get a lot of SEO benefits from it. One of googles ranking factor is having responsive websites. For high domain authority too, you need to have responsive websites. The reason why it has become mandatory is that 70% of website searches happen on mobile devices. If your website is not mobile friendly, the domain authority gets negatively affected.
- The page speed matters
The speed of your website is again a ranking factor for Google. If your websites speed is fast, you will get a lot of advantages. Not only for ranking on Google, but also for domain authority. Page speed not only has a positive effect on Google’s search engine and domain authority of Moz but it also reduces bounce rate and gives a very good customer experience. Read up our guide on how to improve Page Speed of your website.
- Optimize your social media profiles
Your social media profiles also have a role in acquiring domain authority. It is observed that all the famous websites have a lot of social shares and followers. For getting higher domain authority, make sure that all your social media pages are optimized and try to increase your Facebooks page likes. Include social media buttons on your website. Ensure that your include quality content that people will love and share on social profiles. This will help maintain a good social media score and will eventually increase domain authority.
Just as ranking high on Google takes time and patience, domain authority also does not happen overnight. Moz analyzers will take time to check if your website is taking care of all the above points. All you need is a little patience and hard work. Also, try that you rank on Google because that will eventually help you to gain domain authority.