How to score Perfect 100% on Google PageSpeed Insights
The speed of your website might be the first and foremost thing to worry about after designing and making is visible to the public. You have built a great website and have put in a lot of efforts making it. The time you have spent on your website has finally given the desirable fruits. But what if your website speed is low? What if people bounce back before your website opens? These are questions that pop up when your site is uploaded.
WHY DOES PAGE SPEED MATTER?
As you all know Google’s algorithms give utmost importance to the speed of your website. The ranking factors consider the bounce rate and the time people spend on your website. If your bounce rate is higher it will hurt your rankings. Moreover, if your page speed is really good you have great chances of ranking higher.
Page speed plays a censorious role in ranking on Google. There is a rule that no one really clicks on the 2nd page of search results. One needs to rank on top 10 to get organic traffic. Here page speed is important because again Google gives more preference to high-speed pages.
Research also shows that if your website takes more than 10 seconds to load, people go back. Most of the websites take more than 10 seconds to load. There are very few who have a decent page speed.
The reason for slow pages can be many like high page elements, images, videos or codes that are poorly written.
This is how important page speed is!
Well, there is a solution to it. A free tool provided by Google called Google PageSpeed Insights tool comes to the rescue.
HOW TO IMPROVE PAGE SPEED BY USING THIS TOOL?
- Modify images
Most of the websites slow speed reason are large file images. Make sure that you reduce the size of the images used for your website. Without damaging the quality of the image, reduce its size. There are many tools that will help you resize the image and optimize it better for your website.
Google also provides an option to compress and resize the already optimized images. Just download them from your website and modify it according to your needs.
Let us help you with sizes as well.
The quality of your JPEG image should not be more than 85%; JPEG subsampling should have a ratio of 4:2:0. One needs to use the right color space for grey PNGs.
- CSS in above-the-fold content
Basically, for increasing page speed the CSS in the head of the content should be inline. For this critical CSS should be included for layout and base styling of the head.
- Browser caching
The idea of browser caching it to make the loading process much easier and load the page fast. Your websites resources take a lot of time to load images and all the other elements with HTML tags and codes. Therefore browser caching remembers the resources that were previously loaded and hence whenever someone again visits the site it won’t take long to load the resources all over again.
This definitely saves a lot of time and increases page speed. There is a plugin for browser caching and it is very easy to use it.
- Trim your HTML
Your HTML coding definitely takes a lot of space and this does affect your rankings. Hence remove unnecessary data and trim your HTML tags and codes so that you can score your 100% on Google Page Speed. One can minify codes, make the codes short, format some, etc. For this too there are plugins available that make your work easier.
- Shorten server response time
- Authorize compression
For enabling compression, there are various plugins available that will make it easier for you. One can edit files in your server’s setting for enabling compression. This is kind of a technical work, ask help from your technical support team in case you find it hard for implementing.
- Make it mobile friendly
Half of the world now used the internet on mobile phones. Therefore, it has become crucial now to optimize your website for mobile phones. Additionally, Google prefers websites that are mobile friendly and are very well optimized for mobile phones. One can get good scores and can reach 100% on Google Page Speed by making websites mobile friendly.
Google Page Speed insights is just a part of Google’s big family. Even though it shows the speed of the page, it doesn’t consider a lot of things that actually matter for search engine optimization.
Page speed does play an important role in SEO and even for building company reputation, therefore, never compromise with this.
Stay tuned for more such blogs!
March 14, 2018