15 Steps to creating a Successful Social Media Giveaway Contest
The main social media strategy goal is to engage the audience and build a customer base. Many brands are finding it hard to engage their audience and keep a grip on them. Social media acts as a reflection of brand image and helps to build prospects, communicate with customers and increase brand awareness.
Your social media posts are the only thing to keep the audience engaged and active. People who have liked or followed your page expect quality images, videos, and posts that will interest them. It gives a sense of brand presence and creates a reputed image.
Another way to engage the audience is a fun way is to create giveaway contests. People never leave things that one gets for free and undoubtedly, they take part in contests to get giveaway gifts. In fact maximum people like a particular page in order to get discounts, offers, and giveaways.
Social media giveaways can be beneficial to a business in many ways. It can help grow website traffic, create engagement and build links directing to your website.
Well, it is not that easy to create a successful social media giveaway contest.
Today we will go through 15 steps that will help you in creating a victorious social media giveaway contest.
STEP 1: GO THROUGH FACEBOOKS TERMS AND GUIDELINES
Just like Googles algorithm Facebook also keeps changing its features, rules, and regulations. Be sure to read and understand the rules and regulations related to contests and giveaways.
STEP 2: SET AN OBJECTIVE
Determining your goals and objectives is important before starting any campaign. Make your contest objective clear. Whether you want to promote a new product, generate new leads or increase social media engagement, setting objectives will help you develop a successful contest.
STEP 3: CHOOSE THE TYPE OF CAMPAIGN
Usually, on social media contests which consist of images, videos are most popular. Giveaway messages with creative images or video to explain the contest will always win. The picture of your giveaway will influence the people more to participate and engage.
STEP 4: SELECTING SOFTWARE
One needs to select a software for running contests on Facebook. Research and select a software based on your objective that has verification features and can collect data. This data information can even be used for your future use.
STEP 5: WHAT IS THE GIVEAWAY AND HOW MUCH TIME WILL THE CONTEST RUN
While setting goals and objectives, it is important to even decide the number of days a particular contest will run. It is recommended to not run contests for more than 1 month since people then get bored of it and it makes no sense spending money on it.
In addition, the first priority must be to decide what giveaways you are providing. Whether you are giving a product or a service for free. One must first decide that.
STEP 6: ESTABLISH STANDARDS
It is important to check whether the contest has been a successful one. Note down the number of likes, shares, comments, engagement, etc. before you start the contest. After the contest is over check the increase in all of them. This will give you a brief idea of how the giveaway contest has influenced your social media goals.
STEP 7: CLEAR THE RULES
Each contest must have rules to abide. Make your own contest rules for people to participate and make it little difficult. Let them know how will they win this contest and what is the eligibility for it. For e.g. whether they need more likes for their comment or more votes, etc. make all these things clear before you start the contest. Make it clear who can participate and who cannot.
STEP 8: CREATE AN EMAIL MARKETING STRATEGY
Email marketing can be great to engage with your current customers. Let them know about this contest through email and give them an easy entry for the contest. They will feel privileged of being your customer.
STEP 9: DETERMINE HASHTAGS
Hashtags have their own power and you can make your own hashtag and make it a trend. Customize a hashtag that will connect with your brand and the contest. If the contest interests people and they start sharing it, your customized hashtag will get trending and plus more people will participate in your contest.
STEP 10: MOBILE-FRIENDLY
Since most of them use Facebook and other social media channels on mobile, it is important that your contest should be mobile-friendly. Many contest software’s are not mobile friendly and only work on the desktop. Therefore, make sure your giveaway contest works seamlessly on mobile phones.
STEP 11: ASK BLOGGERS TO PROMOTE
There are specific giveaway bloggers that help promote a specific contest. This is again there are different types of giveaway bloggers. For e.g. some only promote contest related to their field of interest, some promote all, etc. find the right blogger with good followers for promoting your contest and increasing engagement.
STEP 12: SHORT ENTRY FORMS
Let your contest entry forms be short and nice. Name, number and email address will be the best and useful information for your contest and even more future marketing endeavors. Long forms increase contest bounce rate and it can be a failure.
STEP 13: CHOOSE A WINNER
When choosing a software, make sure the software has features where it can easily help you with tracking the winner. Choose a winner who deserves it and announces it on Facebook or any other social media site where you held the contest.
STEP 14: PERSONALIZE IT
Don’t just announce the winner on social media, submit the giveaway and finish it. Send the winner a personalized message for participating in the contest and winning it. This will give more value to your contest and people will look forward to participating in future contests.
STEP 15: LEARN FROM IT
Because you ran a social media giveaway contest for the first time, it won’t be perfect and it will make you realize the mistakes you’ve made. This contest will also make you more aware of your audience, customers and how it has created an impact on everyone. Make sure you learn from your mistakes and create a better contest next time.
We hope this guide has thought you how to go about with social media giveaway contests.
March 14, 2018