Keyword research for SEO: The Definitive Guide
You all must have heard about keyword research for SEO process. But what is keyword research? Well, keyword research is a core part of on-page SEO. It is basically a research of what people enter into their search engines while searching for a particular topic. It gives marketers an understanding of demand of a particular keyword and how competitive it is; additionally, it is a major aspect of content marketing. You have to keep your audience, competition, and budget in mind.
Keyword researching is not only one-day’s job. You have to maintain and re-evaluate because search engines language keeps changing and builds many new keywords each day. Whenever you creating a new website, writing a new blog, adding new products or services, changing content on existing blog, you need to form new keywords which will serve the needs of your audience too.
Let us go through some tips for keyword research:
- Google Keyword Planner
Google AdWords is used incredibly for many purposes. It has many useful features. With the help of Google AdWords, you can search for effective keywords for your business. Google AdWords keyword planner is the ultimate guide for finding keywords. It is a combination of two viz. keyword planner and AdWords that estimates relevant keywords that are used and have more prominence. It has multiple keyword lists feature that allows you to search words from two different lists which helps Google to match. It is brilliant for local businesses and people have local SEO strategies because it can help get an idea of the level of competition in that particular geographical area.
- Long tail keywords
Google itself will help you with long tail keywords. When you type a particular keyword in the search engine, at the bottom of the page you see ‘searches related to’ tab that Google gives. These keywords are very important and of great help. Also, these are many tools to help you find long tail keywords like, Google trends, which helps you find quality keywords of your business niche, Google Webmaster can help you find keywords which are on 2nd and 3rd pages, Scrapebox extracts information from Google Suggest and provides a lot of keyword suggestions. Scrapebox also helps to filter keywords that are duplicate and download the relevant results in a CSV file. There are much more tools such as Soovle, Ubersuggest, SEO SearchTerms Tagging 2, Google Correlate, Quora, etc.
- High intent and low intent keywords
There are three types of searches that take place on Google; informational, navigational and transactional. High intent keywords also known as commercial keywords are related to transactional searches. High intent keywords signify a strong intent of a customer to buy a product, inquire about a service, etc. informational and navigational searches come under low intent keywords. People looking out for information or geographic places do not intend to buy anything which means their commercial intent is very low.
- Keyword competition analysis
There are many tools that can help you to analyze the competition of a particular keyword. Analysing keyword competition will give you a better idea of PageRank, Page Authority, referring domains, content quality, on-page SEO and the importance of that keyword. The various tools for analyzing keyword competition are SEM rush, KWfinder, Mozbar, SEQuack, etc.
- Content for SEO
You have worked really hard on getting right, low-competition keywords, now its time for you to turn keywords into SEO content and make content alive. Publish content of 1500+ words and give in all the time and effort for it. Search engines love long content and it has been a proven method. Add all your relevant keywords in the content and make it alive. Add more from your title tags and rank in long tail keywords. Make sure your content marketing strategies have relevant targeting keywords for your SEO.
Google considers pages having high keyword density in content. Google also considers keyword prominence. It means where your keyword appears on the page.
Try and make great user experience since it has a very powerful impact on page rankings. If a user stays long on your page, it means that the information is relevant. If the user leaves the page in seconds, it gives Google a signal that your content is not relevant. Also, research shows that short sentences at the start of your content have a great impact on user experience. Add your relevant keywords in the middle of your content and make it work. Thankfully, Google Hummingbird has made it easier for Google to identify pages not just on keywords but better understand the topic as well.
Keyword research needs time and effort and if you work hard for it, you will see the results and will gain more lead and customers.
March 14, 2018