A guide to Local Search Engine Optimization

Unfamiliar to Local Search engine Optimization? Wondering from where to start?

You must have thought SEO and Local SEO are the same. However, Local Search Engine Optimization is different from your average SEO campaigns.

Every small or large business organization can attract more customers and improve their online visibility using Local Search Engine Optimization. It is a powerful way to market your business online.

Ever since Google “Pigeon” update in 2014, the importance of Local SEO has grown immensely.


Local Search engine optimizations refers to listing your business on the web. It helps customers find information about your company. People might know the name of your business and want to know phone number, address, working hours, etc. Local SEO helps provide these queries relevant information about your company via the Search Engine Results Page (SERP). When they search for particular goods and services nearby them, Local SEO provides them with results of businesses which are nearby them by detecting their location and matching your address.

It is basically all about improving search visibility for businesses of a geo-specific brand, like a grocery store or gym facility, etc.

Local SEO also needs help from your average SEO campaigns.

Local SEO also uses strategies to get your site ranked on search engines like Google, and business directories like Yellowbook, Foursquare, Yelp, Bing, Google My Business listing, etc.

Innumerable customers use Local search every day to locate the best businesses in their area. By using Local SEO you have high chances of getting found by these potential customers.

How Important is Local SEO?



  • Importance of Internet

Local customers are going to the internet to search for their needs and to find local businesses. First, books and yellow pages books were used for searching information of businesses. But now majority have opted the internet to find businesses.

  • Local SEO is targeted

By using Local SEO strategies, you can position your business and promote what you have to local and potential customers when they are in need. This is the best time to connect when they are looking for your type of business. It will target the people in the area where your business is established.

  • Extending your business

The website of your business is an integral part. With the help of Local SEO, you are actually making it easier for customers to interact with your business more and get detailed information about your products or services.

Let us look into some strategies and tips for Local SEO to increase your online visibility.

  • Customers trust online business reviews.

Getting positive reviews from previous customers have an impact on people. They trust online reviews blindly. Make sure you ask your customers to leave reviews and rankings on your business listings to not only influence people but also to rank higher on search engines.

  • Increase in profits and conversions

Local SEO can help businesses make profit besides getting more online exposure. Traffic to your website can grow progressively and immediately if steps and processes are followed correctly. It has higher conversion rate than any other advertising tactics. Local directories like Yelp, Foursquare, etc. rule the first page of many local search results.

  • Local SEO is both efficient and cost-effective

There is a great return on investment with Local SEO strategies. Other advertising methods like local newspapers, leaflets, etc. have more wasted exposure.

  • Dependence on the Internet

Nowadays, local customers rely on the internet to find information about all types of products or services. If your product or service is not found in the local search results, remember your competitors will be there and you have missed new customers.




  1. Getting started with business listing

You have to make sure that your business is listed on the web. Claim your free business listings page to get started, visit google.com/business. It is basically an online entry that contains your business Name, Address and Phone number (NAP) with other relevant details. Uniformity is the key here.  Make sure you have your full NAP across your website and also use the exact same details and format when you mention your address on other websites. This is called Local Citations.

Once you have set up, add a long and quirky description that is in a proper format. Choose the correct category for your business and upload as many good HD images. Add your business opening and closing timings and days closed.

Make sure that the city you are targeting is mentioned in listings landing page title. It should be added to maps so people can check directions and visit your business place.

It also encompasses to managing online ratings and customer reviews and beyond. Better the reviews and ranking, higher will be your visibility on search engine results page. It has a direct impact on local search rankings.

Then move to secondary search sites like Yahoo, BingYelp, LinkedIn, Apple maps, etc.


  1. Local link building and citations

Link building in Local SEO campaigns is very significant. If you go to see, local SEO relies much more on links from other websites. It is more about enquiring links from local websites that have similar things to what you do.

Local directories are essential for link building and for building citations. There are many local directories like Yahoo, Bing, Yelp, Yellowpages, etc.

Citations are also extremely important for Local SEO because it provides prominence, trust, and verifications. Citations are online mentions about your business’s name, address and phone number (NAP). The website link you get from a citation gives more. You also get URL links from citations.

There are two types of Citations: structured and unstructured citation.


  1. Store Directories submission

Directory submission is the most viable option for Local SEO. Take a higher spot against the bigger brands on organic listings. There are various popular directory submission sites like Justdial, Yahoo, White pages, Hotfrog, etc. You get quality backlinks from directory submissions.


  1. Use relevant keywords and content markup

Content markup means using relevant on-page keywords. It is important that your keywords reflect your local information.

Make sure you use keywords that are present in your business listing title, reviews, and in your website domain.

Remember these tips and advantages for building your business and getting ranked on the top of search results. Local SEO is as important and challenging as other marketing tactics. It has surely proved to be a profit making technique.

So get started with your Local Search Engine Optimization campaign today!



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